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Partner Benefits
Who We Are & What We Do CVB logo
We are the official destination manager and leader of Iowa City, Coralville, North Liberty and Johnson County. Our goal is to increase visitor volume and spending by bringing convention, event and leisure business to the area. Accomplishing this goal will result in increased, optimum levels of visitor traffic and maximum generation of visitor dollars.

Why This Matters to Our Partners
Our marketing efforts open up a whole new world of opportunities for your business. We are dedicated to marketing and selling the Iowa City, Coralville and North Liberty area as a premier destination to the more than three million visitors who come to Johnson County each year.

As a partner, you will gain exclusive access to information on upcoming conventions and events. You will get the inside track on providing your products and services to these visitors and you will receive invaluable exposure online and in print with our year-round marketing and public relations initiatives.

CVB Partner Benefits
Take advantage of some of the Iowa City / Coralville Area Convention and Visitors Bureau's (CVB) many initiatives:
  • Official Community Reference Guide - More than 50,000 guides are printed each year in collaboration with the University of Iowa. These are distributed to state welcome centers, area accommodations and attractions, transportation hubs, hospitals, partners, welcome centers and to those inquiring via phone or email. These guides are also used as a relocation and recruiting tool for many area businesses including the University of Iowa and the University of Iowa Hospitals & Clinics. A digital version is also available.
  • Referrals - Being an official Visitor Information Center located on Interstate 80, many visitors and residents stop or call for information about the area. Whether they are visiting for the weekend, relocating, or have lived here for years, we can answer their questions and provide the proper resources through our wide partnership base. Brochure display is available.
  • CVB Website - With more than 600,000 hits per month, the CVB website is one of the most popular sites for visitors and prospective residents to get all kinds of information about the Iowa City/Coralville area.
  • E-Newsletter - The CVB sends out two newsletters a month: IMPACT and CONNECT. IMPACT is the partner to partner e-newsletter about Bureau activities, programs, visitors industry news, upcoming events and partner news to keep businesses informed about area initiatives. CONNECT is a public e-newsletter sent out to subscribed visitors and community members, which keeps potential them up to date on events to draw them back for future visits. Businesses can be featured in the newsletter through sponsorship.
  • Partner-Only Events - The CVB hosts free networking and educational events periodically throughout the year, giving partners a chance to meet one another and learn about beneficial topics.

Contact Us
To learn more information about what the CVB can do for your business or how you can support our community, contact partnership at (319) 337-6592.