The Area's Official Destination Marketing Organization
The Iowa City / Coralville Area Convention and
Visitors Bureau (CVB) is the Iowa City, Coralville, North Liberty, and Johnson County area's official destination marketing organization. The CVB is responsible for attracting new destination events to the community, providing service and support to existing and repeat events, and providing comprehensive information to visitors to the area.

Representing Our Membership
As a private, nonprofit corporation, the CVB is guided by a 15-member board representing the CVB membership; the city councils of Iowa City, Coralville, and North Liberty; the University of Iowa; Johnson County Board of Supervisors; and the hospitality industry of Iowa City, Coralville, and North Liberty.

A Top Industry in Iowa
Tourism is one of the top industries in Iowa, supporting thousands of jobs and generating millions in tax revenues. In 2011, Johnson County ranked fourth in Iowa with a 9.8% increase in expenditures over 2010. Visitors to our community spent more than $341 million last year while spending another $20.5 million in local and state taxes. Tourism is the county’s 5th largest employer with more than 3,400 employees. (Source: TIA (formerly known as the U.S. Travel Data Center)) 

Mission
The Iowa City / Coralville Area CVB advances the economic vitality and quality of life for residents and visitors as Iowa’s premier destination.